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COMUNICATO STAMPA - Responsabilità editoriale di Business Wire

ADVA launches market’s first pluggable 10G edge demarcation device

News summary:

  • Network operators need a way to deliver assured, high-speed Carrier Ethernet services in space-restrictive locations
  • New ADVA NIDPlug+ provides 10G demarcation with no footprint increase
  • The SFP+ module consumes less than 2.5 watts and needs no separate power unit

Business Wire

ADVA (FSE: ADV) today launched the industry’s first pluggable 10Gbit/s demarcation SFP+ device specifically designed for space-constrained environments. The ADVA NIDPlug+™ enables high-speed demarcation in the field where it’s not possible to use a traditional device. Consuming less than 2.5 watts and requiring no additional floor space, the device provides enterprises and communication service providers (CSPs) with the comprehensive management capabilities needed to deliver strict SLA-based Carrier Ethernet. With standards-compliant performance assurance and service activation testing, it integrates seamlessly into existing networks and enables MEF 3.0-compliant mobile and business services.

This press release features multimedia. View the full release here:

ADVA’s NIDPlug+™ is a key tool for delivering 10G Carrier Ethernet services wherever they’re needed (Photo: Business Wire)

ADVA’s NIDPlug+™ is a key tool for delivering 10G Carrier Ethernet services wherever they’re needed (Photo: Business Wire)

“Today’s launch answers the urgent need of network operators to deliver high-speed Carrier Ethernet in environments where standalone demarcation solutions can’t be deployed. With its low-power consumption, our NIDPlug+ offers a highly cost-effective route to getting more from existing infrastructure,” said Eli Angel, VP of product line management at ADVA. “CSPs throughout the world trust our demarcation products to provide assured bandwidth services. Now, they can easily plug this technology into an existing switch, router or other customer premises device that requires network connectivity. We’re empowering operators to scale up their network capabilities while ensuring lower cost per bit and reducing the expense of ongoing operations.”

The ADVA NIDPlug+ is the ideal solution for creating demarcation points in space-restricted locations – a key requirement for the rollout of 5G connectivity and IoT technologies. Needing no additional real estate, the SFP+ device uses less than 2.5 watts and is powered directly from customer premises equipment. It offers sophisticated OAM capabilities and meets stringent synchronization demands. What’s more, the ADVA NIDPlug+ is managed by ADVA’s Ensemble Controller and Ensemble Packet Director. This gives operations teams intuitive and comprehensive network control, ensuring the highest levels of service quality and first-class customer experience.

“Our NIDPlug+ is the 10Gbit/s device that delivers demarcation wherever it’s needed. For CSPs, wholesalers and enterprises across a wide range of industries, it will be the key to managing rapidly rising bandwidth demands and seizing new revenue opportunities,” commented Mike Heffner, GM of Edge Cloud, ADVA. “At a time when demarcation is becoming essential in more locations than ever before, this easy-to-use plug bridges a crucial gap. It provides the key capabilities of our most advanced edge solutions in a simple, low-power plug while supporting seamless end-to-end performance management.”

Further details on the ADVA NIDPlug+ are available in these slides:

A supporting product video is also available here:

About ADVA
ADVA is a company founded on innovation and focused on helping our customers succeed. Our technology forms the building blocks of a shared digital future and empowers networks across the globe. We’re continually developing breakthrough hardware and software that leads the networking industry and creates new business opportunities. It’s these open connectivity solutions that enable our customers to deliver the cloud and mobile services that are vital to today’s society and for imagining new tomorrows. Together, we’re building a truly connected and sustainable future. For more information on how we can help you, please visit us at

Published by:
ADVA Optical Networking SE, Munich, Germany

For press:
Gareth Spence
t +44 1904 699 358

For investors:
Stephan Rettenberger
t +49 89 890 665 854


COMUNICATO STAMPA - Responsabilità editoriale di Business Wire

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