Wedding tourism is booming in Italy
with over 11,000 overseas couples tying the knot in the Bel
Paese last year, according to the Destination Weddings in Italy
Observatory, complied by the Centro Studi Turistici tourist
study centre.
Tuscany was confirmed as favourite foreign wedding destination
with 21% of the total followed by Lombardy, Campania, Puglia,
Sicily, and Lazio, the observatory said.
And the survey said that the foreign wedding industry has "big
margins for expansion".
Based on the length of stay of couples and guests at the
ceremony (3.3 nights on average), 619 thousand arrivals and over
2 million tourist presences linked to destination weddings are
estimated for 2022, producing an estimated turnover of €599
million, about 11% more than the levels estimated in 2019.
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