Italy's prosecco consortium is
battling a version of the popular Italian sparkling wine sold on
draught in British pubs, coining the slogan "This is not
Prosecco".
"The campaign launched in December is aimed at safeguarding the
consumer," said consortium President Stefano Zanette.
"It's important to know that Prosecco can only be sold in
bottles and that the sale of wine on draught under the name
Prosecco is fraudulent".
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